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DOM VETRO (commercial)

Carl directed this commercial spot for the then Valdobbiadene -  now LA-based - eyewear brand Dom Vetro in 2017. While shooting in the Italian factory he noticed that most of the machinery had its own rhythmic quality. He got the idea of basing the soundtrack on the sounds of the factory, letting that be the pulse in the score. Specifically and most importantly the tumbling machine visible in the opening shot (no idea what it's called..). Then added some synths, 808s and synth drum samples. Pretty happy about how it turned out. Tracks called "House of glass", which happens to be Dom Vetro translated. Thanks Ashley, what a ride.